![]() This owl’s reach is such that in corresponding with Alex, the Community Management Coordinator at Night Shift, he even stated that the logo was personally the reason why he applied to work there! Electrified Owl at Night Shift Lovejoy WharfĬlassic New England- I’d like to crawl into this picture At Lovejoy, the owl is everywhere! Spot it around town on the Night Shift trucks. In your grocer’s cooler, it’s easy to spot Night Shift by the oversized owl on every can. The logo is ingenious since it’s everywhere they are. Night Shift can be found in your local package store, has two brewery facilities, two outdoor beer gardens and a planned expansion into Philadelphia. For Night Shift Distribution’s logo, it’s the owl with its wings spread, about to fly away to distribute the beer. The owl is cute and appealing, but also ingenious. It’s so recognizable that when my four-year-old son sees the logo, he proclaims, “Night Shift!” (Since his visit to Night Shift Lovejoy Wharf, he’s been asking weekly to go back, I swear it’s the pizza). Night Shift’s logo is clearly marked on their packaging and large scale versions adorn the walls at their breweries. Night Shift Brewing’s owl logo, an owl with a hop drawn into it, is quite iconic. The logo is just the tip of the beer hop for Treehouse though, as every aspect of the company somehow evokes both classic New England and craft beer perfection. It truly feels like an overgrown treehouse. Of course, the beer is absolutely world-class, but their facility is welcoming with a large outdoor space. If you haven’t been to their beautiful brewery, it’s a must. Venturing to their beautiful wood-accented hideaway atop a hill in Charlton is a journey, similar to trying to climb the wind-blown tree in the logo. To me, it is representative of the journey to find their elusive beer as they do not distribute. The logo is full of mystery, and the swaying tree image doesn’t even look like it has anything to do with beer. The logo itself is sublime, the tree’s tangled branches and the lopsided treehouse are perfect descriptors for Treehouse Brewing Company and it’s tucked-away location in Central Mass. I liken the swaying tree image to the Polo player or the Lacoste alligator the image stands alone, words are not needed to understand what company it represents. Treehouse Brewing Company and its now-classic logo is the first of the Top Five Massachusetts brewery logos. I’ve done many posts about beer, including one on Night Shift, which also made the cut here, but this time it’s all about graphic design and what the logos represent to me. What was especially fun with this article was scouring through the abundance of Massachusetts breweries to inspect their logos. These are the starting five for my Massachusetts craft beer basketball team. Actually, except for the hop usage on two of them, none of them even scream “beer” to me. In my opinion, all of these five brewery logos stand alone, without needing any beer connotation whatsoever. I’m a big fan of logos in general, whether it’s baseball or beer. Just like one of my son’s favorite songs I’m going to give you five my top five Massachusetts brewery logos. No beer can art, no mouthfeel, no Untappd rating, no backstories, just logos. It’s back to the brewery at Backyard Road Trips, but today we’re looking at the logos.
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